Swart, pre-2013

"Does anyone ever make a mistake and think you're 'Smart'?" 


Redesign team

Editor-in-Chief Michael Caruso,
Creative Director Margaret Swart, Abstract
Photo Director Carolyn Rauch

section opener monograms:
Carl Detorres

"I like to think that's not a mistake."

Possibly one of the best-ever colleague blunders as she glanced at the labeled pica-rule on my desk (possessive much?).  That was at Publish, my second magazine gig, which was followed by event and corporate branding and more magazines and catalogs and more magazines and apps and … well, herein are a few examples of fun pre-o Banquinho work.

Smithsonian magazine redesign

In 2012, I was the creative lead for Abstract as we teamed up with Smithsonian editor in chief Michael Caruso to redesign this storied magazine. Following are pages from the launch issue of that redesign.

Specialized Women's Catalog

I've been a mountain biker and bike commuter for a long time, so I was excited when the team at Specialized contacted me about catalog design. Over the next couple of years, we did several, event materials, and (I believe) the first-of-its-kind dealer book app (great use of the technology and a saver of trees!). Following are representative pages from the 120-page 2013 women's catalog.


Much of my past seven years has been at Wired, so not surprisingly, I have a wide variety of editorial work to show for it. Following are a few examples.

Wired stories are smart and unexpected, and as such offer tremendous latitude for unexpected design. Big props to editors who take requests like "Will you write this headline as a chess diagram?" without batting an eye. Following is a selection of feature openers that I particularly enjoyed.


One section that we revisited several times was the front-of-book department "Play," our eyeball on pop culture. It was a tricky one to design because the disparate stories were often supported by pickup art. So, more than the other sections, it needed a concept-driven format wherein the design did the heavy lifting. The "metro" approach was my favorite, the fact that it was the trickiest to design notwithstanding. (We made the metro map align from page to page both horizontally and vertically, so the entire section was designed like a poster, then split into the constituent pages as shown below.)