Wired, section opener lettering, 2015

Q is the frequently-asked-questions section in WIRED's re-imagined front-of-book.

 

The visual identity of this section is suggestive of a how-to manual; and it opens with a detail-laden infographic. The signature "Q" integrated into the page was commissioned each month to a typographer or illustrator. There was minimal art direction ... mostly "make it beautiful, make it cool." Because we drove the redesign and were familiar with (in fact, had articulated) the branding components for each section, o Banquinho was hired to create a series of the specialized Qs.

Original Q design by Carl de Torres.