Foreign Policy launched in 1970 as what the editor describes as an "East Coast policy-opinion echo chamber," but has since evolved to become an increasingly diverse source of news and opinions for an international readership. o Banquinho collaborated with the FP team to develop a unique and flexible framework that enables a greater emphasis on storytelling, both verbal and visual.
The logo enjoys substantial reader recognition that we didn't want to compromise, so we made subtle changes that brought it in line with the new mission and identity without losing the original personality. The updated version is based on Tiempos, which is also the serif workhorse. We customized the letterforms to create a shared serif between the two; a visual parallel to our increasingly interconnected world.
The FP staff is small, so it was also important to develop a system in which each page feels unique and fresh, but is in fact tightly templated so the art department can produce the front and back of book quickly, freeing the designers to spend more time on the feature well. We developed a type-centric identity with distinctive pages that reinforce the journalistic, immediate nature of the content in a format that is easy to implement.
The front-of-book department is largely visual, populated with photo essays, data-driven infographics, and conceptual illustration. The type treatments, in contrast, are bold yet understated. The section opener is given over to a typographic illustration of a quote drawn from the section.
The back-of-book section contains a series of in-depth, thoughtful, and opinionated long-read articles. It opens with a literal or conceptual map tied to an article within the section. Oversize, partially-obscured drop caps visually reinforce the magazine's goal of revealing obscure or under-reported information. A signature "skyline" horizon creates an open, inviting framework for the copy-intensive pages. The last page is a collection of predictions about a specific topic, sorted by accuracy.
To facilitate ongoing design and production, o Banquinho created an extensive library of templates for the front- and back-of-book matter to give the FP team a wide array of plug-and-play page designs that accommodate a range of content lengths and a variety of supporting art styles and sizes. Shown below is a representative selection of the template library.