Typographic and Badge Design for Popsci

For 13 years, Popular Science has celebrated the greatest minds researching science, engineering and the world.

 

For the 2015 issue of this iconic magazine, Popular Science creative director Todd Detwiler asked o Banquinho to create a typographic opener and badges for the package and cover.

Innovators connect the dots and make sense of the abstract; our visual parallel was a modernist approach wherein simple geometric shapes transform into recognizable letterforms and figures. We created a whole slew of badges, and since our favorite tends to be the one we're looking at right now, we sent them all. The client (of course!) made the right choice.