Excitement around MTV's new show Shannara Chronicles, and our logo!

Shortly after we started o Banquinho [the tiny bank] we had the immense pleasure of working with MTV on-Air design team on the show's new logo. It's been fun to see it pop up in all kinds of different mediums from show opening credits to the incredible promotion they have been doing in the streets of New York. Our dear friend Ilya Naumov captured some photos for us while in holiday in NYC. Thanks Ilya! And big thank you to Jenn Roddie and Rebecca Simnowitz for giving us this incredible project!

Please note the items below were not designed by us, we're just excited to see the logo in use! —Claudia de Almeida

 

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Our collective, our logo

Claudia and I have different skills and approaches that happen to be uber-complementary. The communication of the design is paramount for both of us, but my end results tend to be brash while hers are intricate and beautiful. I build my pages; she paints hers. We joke that we start out in different races, and then collide when the courses overlap. Fortunately, the collisions tend to be pretty cool.

For our logo, we started with the idea of an old-timey small-town bank ... responsive, friendly, professional. We knew from the get-go that we wanted a serif face to communicate that personality, and we wanted some serious weight to connote gravitas and expertise. But within that broad outline, we also wanted a sense of a sense of delicacy ... a flourish to counter the in-your-faceness of the letterforms. 

Our first explorations were roman but we gravitated pretty quickly to the strong, precise shapes of a wedge serif. The name of the company breaks beautifully into the constituent syllables, so we took advantage of the mirrored "n" and "u"  to visually echo our counter-intuitively complementary work styles. (Say that three times fast!) Claudia drew the base letters, and then we passed them back and forth with notes like "I messed with the curve on the 'q' ... you like?"  

After a little back and forth, we landed on a set of letters that felt "us" that we handed off to the amazing Tal Lemming. He dialed in the details, and sent it back to us as the perfect mark.   —Margaret Swart